Kyle Busch is always striving to excel in everything he does not only on the race track where he has broken countless records and is a two-time NASCAR Cup Series champion but also on the track where he is a husband, father, and business owner. After being in the energy drink space for over a decade, Kyle dreamed of creating his own enhanced, smarter energy drink so that he and his fans could achieve their goals. That’s why in 2020, Busch and beverage entrepreneur Jeff Church collaborated to develop their own product, Rowdy Energy. With a focus on wellness for longevity in his career and life, the accomplished driver aptly nicknamed “Rowdy” for his will to win at all costs, created Rowdy Energy with a proprietary Enhanced Energy Formula. Comprised of precise time-released caffeine, sugar reduction ingredients, amazing taste, and hydration levels above leading sports drinks, Rowdy Energy is a “better for you” product. Specifically formulated for your needs to accomplish any challenge thrown your way and to be your most effective self. Rowdy Energy seeks to support those that embody a spirit of high performance, not just all-star athletes but the weekend warrior, superhero mom, the ambitious college student, the men and women in uniform. Rowdy Energy Drink is currently available in seven flavors, including five sugar-free options that are KETO certified. For our more traditional energy drink consumers, we designed a 60% less sugar option than the other leading energy drink brands.